If you are looking to enhance your next expo, the best way to do so will be with customized promotional items. You will find that customized promotional items can help you to have a lot of giveaways to hand out to your potential customers. The more people that come to your booth, the more potential chances you will have to make sales and if you have some sort of giveaway to present to the people who visit you, this will be even easier to accomplish. Everyone likes something free and with customized promotional items, every time that person uses the item, they will be reminded of your business. This will help to coerce them into shopping with you whether it is as a repeat customer or for the first time. In the end, the little bit you spend on promo items will make a big difference in you revenue.