The average consumer is exposed to 3,000 ads and promotional massages every single day and business will do whatever they can to get a customer’s attention. Everywhere you look, there are store signs flashing, flickering and proclaiming, “Buy This,” “Try That” or “Come Check This Out!”
Of the thousands of ads seen every day, many are seen on display store signs. These displays can go a long way in convincing a customer to purchase a product or service, especially if they aren’t planning on buying more than what they originally came in for. In fact, the value of on-site signage is equal to 24 full-page newspaper every year.
In today’s shopping market, it’s important for a business to get someone’s attention and fast. Consider for a moment the following statistics:
- A consumer decides within three to seven seconds whether or not they will stick with a brand or buy a competitor.
- 82 percent of purchase decisions are made in the store.
- 16 percent of unplanne