The average consumer is exposed to 3,000 ads and promotional massages every single day and business will do whatever they can to get a customer’s attention. Everywhere you look, there are store signs flashing, flickering and proclaiming, “Buy This,” “Try That” or “Come Check This Out!”
Of the thousands of ads seen every day, many are seen on display store signs. These displays can go a long way in convincing a customer to purchase a product or service, especially if they aren’t planning on buying more than what they originally came in for. In fact, the value of on-site signage is equal to 24 full-page newspaper every year.
In today’s shopping market, it’s important for a business to get someone’s attention and fast. Consider for a moment the following statistics:
- A consumer decides within three to seven seconds whether or not they will stick with a brand or buy a competitor.
- 82 percent of purchase decisions are made in the store.
- 16 percent of unplanned purchases were made because customers noticed a display.
- 6 to 10 purchases in a store are usually impulse buys.
- Lawn signs and outdoor signs
- Table top displays
- Lunch boards (also called A-Frames)
- Hanging store signs or door sign holders
- Warehouse label holders
- Display Racks
- Car stickers
- Electronic Signs
- Illuminated signs
A display sign can lead to customers spending more money and ultimately having a greater experience at a business. A 2011 report indicated that 86 percent of customers will pay for a better experience.
Ultimately, merchandise with a sign means there’s a greater chance that product or service will be sold. A Brigham Young University study showed that merchandise with a sign outsold merchandise without it by 20 percent. Additionally, merchandise marked at full price performed 18 percent better than non-sign merchandise.
Reaching customers through displays is cheaper too. The cost to reach 1,000 adults for a sign or store merchandizer over a year was approximately $3.37, compared to anywhere from four to eight dollars for a 30-second commercial. A metal free hanging sign holder can help a company get its message out there with an attention-grabbing store sign.
When it comes to the in-store shopping experience, the number of items the average customer sees can be overwhelming too. According to 2014 data, there are 30,000 SKUs launched annually, which means there are a lot of products to choose from. To avoid new products or classic products getting lost in the shuffle, sign holders are a great way to help a company’s signs bring attention to products.
Using mounted flyer holders or free hanging sign holders, a business has other avenues to grab the average customer’s attention. It’s already been established that more than 80 percent of purchase decisions are made in the store, so a customer’s eye can be easily drawn to signs at which point they are made aware of a sale or a new product.
Off-site signage can be effective too, especially with signage like car stickers. Most car stickers are weather-resistant, so if you want people to get the message about your business, you can rest easy knowing the car stickers aren’t going to fall off. Much like billboards catch the eye of a driver, car stickers can do the same thing. The right combination of color and slogan can make car stickers stand out and whether they’re stuck to the side of a mini-van or a delivery truck, they can do a lot to help a business get noticed.
Car stickers can also be a fun giveaway to customers too. Giving them away increases the chances they’ll be used on cars, which will bring increased awareness of your business. Many print shops are able to print custom car stickers and unique car stickers, vehicle wraps or car decals could be just the advertising boost a company needs.
Display signs come in an endless variety of colors, sizes and forms and the possibilities are endless for businesses as they try to advertise more effectively. Signs can be as cheap or expensive, as durable or as lightweight, or as flashy or toned down as a business needs.
With a never-ending crusade for the customer’s money, prominent signage is important for businesses to get noticed. Display signs come in a variety of forms, shapes and sizes. Some of these include: