Archive for October 27, 2017
Most retailers know that there’s a lot more to selling their goods and services than what meets the eye. And while there are a number of factors that contribute to why customers buy what they buy and how they going about doing so, the fact remains that humans are very visual creatures.
When a customer enters a store, their brains begin to process a great deal of information, and most of that information is processed through their sense of sight. As such, it’s important for a business to strong sense of visual identity in their branding, and their merchandising should accurately reflect this why encouraging customers to buy.
Every square inch of a brick-and-mortar retail store costs money, however there’s a great deal of potential to make money with strong visual merchandising. Haphaz
Trade shows and craft shows can be a great way to increase business exposure. However, it can also be difficult to not get lost in the large group of vendors. How can you make your product or service stand out among the other similar vendors? This requires a lot of creativity and planning. Consider any of these unique retail display ideas.
Large print and bold colored banners
You have to draw your potential customer?s view to your booth or location. Make sure your sign can be seen from far away. Additionally, make sure you make it clear what you are selling immediately. Customers do not want to guess and they certainly do not want to waste their time visiting a location that has no purpose for them. Use playful slogans, images, and large bold colors to increase visibility and attract pote