How to Gain Customer Attention Among Many Competitors

Pamphlet holder

Trade shows and craft shows can be a great way to increase business exposure. However, it can also be difficult to not get lost in the large group of vendors. How can you make your product or service stand out among the other similar vendors? This requires a lot of creativity and planning. Consider any of these unique retail display ideas.

Large print and bold colored banners

You have to draw your potential customer?s view to your booth or location. Make sure your sign can be seen from far away. Additionally, make sure you make it clear what you are selling immediately. Customers do not want to guess and they certainly do not want to waste their time visiting a location that has no purpose for them. Use playful slogans, images, and large bold colors to increase visibility and attract potential customers. Consider that customers may be viewing your location from very far away.

Highlight your best products

You will also want to highlight your best products. These products should be the easiest to see, even from very far away. You can use items like acrylic display risers to highlight premium products above standard products. Also, use unique retail display ideas like flashing lights, noisemakers, and banners. A consumer decides to stick with a brand or buy a competitor in just 3 to 7 seconds. This means that you only have a couple of seconds to grab their attention, show them your product, and encourage them to purchase.

Create custom retail displays

Any location that is selling items will have retail displays set up. It can be a good idea to go with custom retail displays because then the displays match your products perfectly. You can decide how to best highlight the products you are selling. Additionally, if you can create entirely unique retail display ideas around your custom retail displays, you can even draw customers in based on the displays. Between 6 and 10 purchases in a store can be classified as impulse purchases. Unique and interesting products and clear window decals are what bring customers in for an impulse purchase.

Don?t outdo your product information and pricing

While unique retail display ideas are important, you also do not want them to outdo important information. According to a 2014 Mass Merchant Study, 16% of unplanned purchases were due to a display noticed while shopping. However, if your display fails to provide necessary information such as price or product information, it can also decrease the chances of a sale. Use items like custom vinyl door decals and clear plastic hanging signs to counteract the unique retail display ideas. These more generic of signs should list price, sale information, and product dimensions and details.

Provide an exceptional service

Exceptional customer service is also important. A customer can be drawn into unique display cases and wonderful products, but if they do not receive good service, they are unlikely to return. More importantly, they are unlikely to refer your business to their friends and family. Considering that many businesses succeed based on word of mouth, this can be problematic. Use exceptional customer service as a foundation and then employ unique retail display cases and high quality products to gain loyalty with customers.

Many small businesses constantly struggle to get brand awareness. Trade shows can be a good way to introduce your business to the community, but you also have to find ways to stand out among your competition. Consider things like how you are marketing your booth, how you are showcasing your products and the type of service that you are providing to your customers. These are the characteristics that will make or break a small business that is just entering the business world.

Leave a Reply