When most people think about a certain product, like a bottle of Coca-Cola or box of Rice Krispies, odds are the first thing that pops into their head is the food packaging label. While these labels do serve a utilitarian purpose, often times acting as a container for the product itself, they are also designed to be unique and attractive in order to catch consumers’ eyes. There are a number of different types of food packaging labels, including shrink sleeve labels, in mold labels and pressure sensitive labels, all of which help a company make their products stand out from the rest. Some of the most important reasons for utilizing packaging labels for food are to:
- Create Brand Awareness – Branding is an advertising and marketing technique that allows a company to create a unique and memorable image for itself. It creates a connection between consumers and a company’s products, and sets these products apart from the competition. Creating custom product labels for a product is an important part of creating a brand name and building awareness among consumers. The more recognizable a packaging label is, the more likely consumers are to choose that particular product over another.
- Provide Consumer Information – Another important service that food packaging labels provide is to give consumers important product information. Certain things, like ingredients and allergens, are required by law to be included on food packaging labels; however, these labels also give companies a chance to share other interesting information with their customers to make the purchasing the product a more personal experience. Some things that might be added to food packaging labels are recipes, cooking instructions and company or product background information.
- Differentiate Products – Perhaps the most useful purpose of packaging labels for consumers is that they make it possible to tell products apart. Without labels, all of the food products lining the shelves at grocery stores would look exactly the same, and consumers wouldn’t know what they’re getting. Just think about the soda aisle at the store. Many sodas are either dark brown or clear liquids in a clear plastic bottle. Without labels, it would be impossible to tell the difference between Coke, Pepsi and Dr. Pepper until actually opening the bottle and tasting it.
Food packaging labels serve a number of useful purposes, and they also provide a critical marketing and advertising tool for companies. Needless to say, without packaging labels, weekly grocery shopping trips would be a much more difficult experience for everyone. Refernce materials.