Businesses do a lot of marketing and advertising services to ensure that customers and the public know about them. Without these marketing and advertising efforts, the business could provide great services and quality products, except no one would know about them. Marketing is a crucial part of the success of any business. There are a variety of marketing efforts and strategies. Some of these marketing plans may work better for some types of businesses, while other work better for someone else. It often takes a lot of trial and error and customer feedback to learn which marketing efforts really provide the most business success. However, signs are an often underrated and forgotten marketing tool. Signs are necessary to show your customers where your business is, but they can also be used to obtain additional customers and business awareness.

Signs can come in a variety of colors, sizes and designs. The goal of the sign is not to simply notify your current customers of your location, but to also attract new customers to your business. 35% of people would not have discovered a business had it not been for their sign. Large signs often grab the attention of people as they are driving or walking by. If the sign is large enough of colorful enough to stand out among other signs, it is likely that customers will stop and visit your business if you offer services or products that they are interested in.

Too many businesses do not put much effort or thought into the design of their sign. Studies show that adding or changing a sign directly improves sales revenue. Replacing a store front wall sign with a larger sign increases revenue by 7.7%. Signs can also be a great way to market to nearby customers. The majority of customers will be local. It is important to make them aware of your location, even if they might not yet need your services. 85% of a business?s customers live or work within a 5 mile radius of its location. Signs are a great low cost marketing tool to reach these customers.

Signs are beneficial for all types of businesses. Signs for government can help notify visitors of the government location. Signs for government might also include election notifications or upcoming city events. Signs for government are very necessary in notifying local residents of upcoming events or changes. A school may also need a sign to notify parents and students of special event days. Signs for government might include a school marquee or a scrolling marquee sign. Scrolling marquees are great for advertising upcoming events or fundraisers. However, scrolling marquees should be placed in safe areas that will not cause distractions, such as on the road. Scrolling marquees do not provide all of the information at once, and they generally include much more information, requiring the reader to read for longer. This would not be ideal for those who are driving by the location.

Signs for churches might include upcoming events, donations needed or even the service times. The service times listed on an outdoor sign is a great way to invite new church members. People often do not want to call for this information and are more likely to attend the church if they are already aware of the upcoming service times. The same goes with any church events or fundraisers. LED signs can be helpful in catching people?s attention regarding this type of information. The LED signs can be changed and can be individually designed to change the color and size of the messaging. LED business signs are a common sign choice, because you can change the message with each new sale or offer. You can also include things like store or business hours and contact information.

Signs are an important, yet undervalued marketing tool. Many businesses have seen an increase in business after replacing their current sign with a larger one. Signs notify residents in the city of your location and the services or the products that you offer. Signs can also be used for government purposes, such as schools, churches or city information. Signs have proven to be very successful for business marketing.