Owning a small business can be rewarding and satisfying. However, it can also be stressful and confusing. You are constantly learning about what marketing efforts what, and which ones do not. You are attempting to figure out what types of signs actually grab customer?s attention and which ones people simply do not notice. Signage is an important marketing tool that has been used successfully for many years. It produces great results, with minimal costs, making it a popular choice. What types of signs perform the best though? What type of information should be displayed on a sign? These are important questions to ask when planning to use signs as a form of marketing.
Ad and promotional messages
You often see ad and promotional messages on billboards, in coupon books, and on local print flyers. They are cost effective, usually relatively cheap to send. You also have the ability to put your flyer or promotional message in front of hundreds of thousands of potential customers, depending on the location of the advertisement. The problem with ad and promotional messages however, is that many businesses use them. On average, consumers are exposed to 3,000 ads and promotional messages every day.
Eventually, the advertisements and promotional messages begin to blur together. Customers become immune to them and they can eventually walk right by a large print promotional ad, without even consciously identifying it. This does not necessarily mean that ads are pointless, they simply take additional thought and planning. Attempt to improve your advertisements with flyer holders at eye level or indoor sign stands that force your customer?s to see the ad right when they walk in the door.
Item notification ads
Item notification advertisements are usually an attempt to encourage impulse buys. Although shoppers will use their smartphones to do research on a product, 77% of consumers will go to a store to shop. This is beneficial for the store. If they were to purchase the item online, they would not be tempted to view other items in the store. The fact that you brought them into the store allows you to use other types of signs, like item notification advertisements and vinyl tag protectors signs to grab their attention, hopefully leading them to an impulse buy.
Glass door signs are very effective as item notification advertisements. In addition with vinyl tag protectors to protect the advertisement, they immediately notify customers of sales or clearance items in the store. This encourages them to visit other department in the store, thus increasing the chances of a bigger sale for the business. Custom retail displays can also be helpful around popular items, also protected with vinyl tag protectors, notifying customers of popular accompanying items to their intended purchase.
Good experience or money back guarantees
Studies show that the main desire of a customer is a good experience. In fact, many customers are even willing to pay more for a product, service, or item in return for exceptional customer service. According to a 2011 report, 86% of consumers will pay more for a better experience. It can be helpful and attention grabbing to promise money back for a poor experience. This may require extra work and attention of your staff, but you are likely to get more customers who are willing to give your business a try.
Price comparison signs
Price comparison signs are a common technique that is used in discount stores, but can also be effective in regularly priced retailers. Metal sign stands and vinyl tag protectors that showcase the expected or retail price versus the sale price can encourage buyers to make quicker decisions about purchases. Just be careful to be honest with price changes, as some customers will price shop the true cost of an item to see how the sale price actually adds up.
Signs continue to be an extremely effective advertising method for all types of industries. Although different types of signage are more effective with specific customers, a couple are more successful as a whole. Remember to carefully plan your signs, only sharing relevant and true information, and placing the signs where they can easily be seen.