From productivity to staying on top of trends, there are many important components to being a successful real estate agent. But this can be difficult, especially in today’s day and age, when trends change quickly and productivity can be difficult to obtain when there is so much to stay on top of, so much that must be kept track of. Fortunately, the use of programs like CMA software programs and CMA comparative market analysis programs can help to increase not only the overall productivity of the typical realtor, but their overall effectiveness in their job as well.

One thing that your typical CMA software program can help with is staying on top of the trends of who is buying homes – and why they are buying them. This is essential information to have, as knowing who is most likely to buy a home is likely to be instrumental in helping the average realtor to increase their productivity and their focus on who they should be marketing said homes to.

And the population of home owners is perhaps younger than the average person – or even the average real estate agent – might realize if they did not have access to the data. This data is clear in showing that younger people are buying homes more frequently than anticipated. In fact, it has been found that people of the Millennial and the Gen Y generation now make up nearly thirty five percent of all new home owners and prospective home buyers and owners here in the United States alone. In the years that are to come, it is only anticipated and expected for this number of young home owners to continue to climb.

Keeping track of what purpose people are buying homes for with software such as real estate CMA software can also prove to be hugely beneficial in improving the productivity of real estate agents all throughout the country. For instance, it is likely that many people are looking to buy single family homes to begin their lives in. For many young buyers, the purchase of a home after getting married is often the next logical step, and many young home buyers are looking to own homes in which they will be able to grow their families for many years to come. For this reason, much of the development of the real estate world is likely to take place in the suburbs in the years to come. In fact, more than seventy five percent (eighty percent, to be more exact) of all residential growth over the course of the next ten years is anticipated to take place in the suburban areas of the United States.

Of course, not everyone looking to buy a home is looking to raise their family there. More and more people are looking to buy homes throughout the country for investment purposes. In fact, the data more than backs this up, showing that more and more people are looking to buy homes purely as investment properties. In the year of 2016 alone, it was found that more than fifteen percent of all homes – nineteen percent, to be more exact – were sold as investment properties.

There are a number of reasons why a person might want to buy a home as an investment property. For one, said home is likely to be less expensive, as it is far more likely to be run down and in bad condition. This allows the new owner to make it shine again, conducting any renovations and adding any design elements that might be necessary to bring it back up to speed. Of course, the owner might choose to live in said home themselves, but many will choose to sell it for a higher profit as well.

Following the trends and knowing how to sell a home efficiently to an investor is likely to increase the overall productivity of any given real estate agent. After all, if you know how to market a home to a specific type of potential home buyer, your overall productivity and overall home sales are likely to increase.