Signage of all kinds is a popular tool used all throughout the country. As a matter of fact, school marquee signs provide just one good example of this. School marquee signs are actually quite a bit more varied than one might think, as school marquee signs can be electronic signs or not. Scrolling marquee signs have become quite popular in recent years, so many a school marquee sign is now a scrolling marquee sign as well.
What exactly are these school marquee signs and other marquee signs used for? Primarily, a school marquee sign will be used to convey information, as a there is typically a lot of information that schools must be able to convey to both the parents of their students as well as to the students themselves. When it comes to the school marquee board, it is not uncommon to see dates of important school events listed. In addition to this, dates for when school will not be in session are also quite likely to be listed, as these dates are very important for students, staff, and teachers alike to be well aware of. School marquee boards might even be used to convey important information such as athletic or academic achievements of certain students, though this will vary from school to school. In addition to school marquee boards, signs for churches, signs for government buildings, and signs for municipalities can all be used to convey important information to the public and those impacted by said information.
Of course, signage for businesses is also widely popular – and could even be considered to be an advertising tool of considerable importance. Billboards have long been popular, with up to one third of all people paying attention to every such sign that they pass by and nearly three quarters of all people paying attention to signs of various natures as they catch their eyes. For a great many people, seeing a billboard has a big effect, especially when you consider the fact that well over half of all people (around 68% of them, as a matter of fact) will actually make their shopping decisions while driving and still in the car. And even in those who might not have been heading out to go shopping, very nearly one third of all people who drove past a particularly eye catching billboard actually went to visit that retail establishment within the week of first seeing a sign that advertised it.
Of course, there are some importance things to keep in mind when using marquee signs for businesses and billboards, things that can help such signage to be as successful as possible. For one thing, placing the billboard in the right area is critical. Ideally, this billboard or sign (as this will apply to just about any type of off site signage) will be best fit within five miles of the actual location of the store. This is due to the fact that the vast majority of all people, about 85% of them, as a matter of fact, will stay within a five mile zone, so to speak, when it comes to the shopping that they do. This is something that many of us do out of simple convenience and therefore it is something that should be taken into consideration by those who advertise signage and other such things.
On site signage, as you might have already guessed, matters quite a bit as well. For a great many people, on site signage can even be more important than off site signage – which is certainly saying a lot about its prevalence. Ultimately, there are a great many ways to advertise, but signage is not one that can be ignored in order to have a successful business experience. Signage matters a lot, both on site and off site, as has been backed up by all of the research that has been conducted in to the subject. In the years that are ahead of us, signage is likely to only become more important than ever before – perhaps more than many people might have even anticipated, for that matter.