Business signs are an important way to advertise your business to the public. Even if you have what is known as a “destination” business, meaning you don’t rely much on walk-up traffic or impulse buys, outdoor business signs are still important. Studies show that more than one-third of people say they wouldn’t even know where a business location is without a sign advertising it. There are many different ways you can use signs for your business. Here are a few.
Of course, the most important use for business signs is to advertise your business. Depending on the size of your sign, you may use it for more than just letting people know you are there. For example, you might use your sign to provide more information about your business and what you sell.
Another use for business signs is to advertise sales and promotions. Business signage is a good way to advertise limited and one-time promotions and can help attract walk-up traffic for a special event.
The use of business signs doesn’t have to be limited just to your own business. You can branch out and use signs to advertise in other places. For example, you can rent out billboards or you can take one of your business or personal vehicles and use mobile signage methods, such as window graphics or vehicle wraps, to advertise your business. Businesses also can do cross promotions with each other that involve the use of each other’s signs. However, some cities have laws against such practices, so it’s important to check with your local zoning department to ensure cross promotion on signs is legal.
One of the best options for business signage is digital signs. Not only do digital signs give you convenience and flexibility in terms of what message you offer and when you offer it, they also are much more noticeable to customers. Research shows that nearly two-thirds of people say that digital signage is more likely to catch their eye than regular signage. And that added visibility translates to more business, as research shows that business locations with digital signage do 30% more in sales on average than locations with traditional signage.
Whatever signage you choose to use for your business, you need to make sure it is very visible and that it conveys the right message.