If you own a small business, you may be experiencing any one of the following issues: lack of website hits, low follower count on social media, low page ranking on search engines, and poor website design. These problems are common for small businesses that don’t have the money or time to invest in their online presence, but this can be a serious detriment to a business. If your web presence could use a serious boost, you may need to contact a professional web design agency to bring your online life up to date.
However, most website design agencies don’t just load your site’s information into a new template. From creating a new mobile responsive website design to increasing your Google ranking, there are plenty of other services that these firms provide. Here are four things to look for when you shop around for a new website design for your business:
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1. Website Design: Getting a new website may sound like all you need to attract business, but it’s really just the tip of the iceberg. However, it is an important first step. Having a professional redesign your website, including giving it a mobile responsive website design that looks good on smartphones and tablets, will impress potential customers — once you use the other three steps to guide them to your site.
2. Searching Engine Optimization: Search engine optimization, or SEO, is the analysis of your website and other online factors used to increase the site’s rankings on search engines. An SEO agency will find ways to build quality links to your website and optimize your page with the right keywords for search users. And because your business has a mobile responsive website design, you can actually have the ability to rank higher in Google because its algorithm looks at web design, too.
3. Search Engine Marketing: Using search engine advertising is another important step in attracting visitors to a website. Search engine ads typically appear above search results and can give search engine users the information they were looking for. This is often tied in with SEO because this form of marketing relies on keyword analysis to find the right search terms to advertise with.
4. Social Media Marketing: Finally, one of the most crucial ways to get hits for your website, and entice buyers, is to have a strong social media marketing campaign. Social media sites such as Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram, Pinterest, and more can be used for marketing and interacting with your customer base. As you grow your brand’s online presence, you’ll want to use these platforms to promote your products and services and maintain customer loyalty.
Have more questions about these vital web marketing services? Be sure to contact an affordable web design and advertising agency. You can also leave a comment below for more suggestions.