According to a study performed by comScore qSearch, web users perform 1,890 searches every second – totaling some 4.9 billion every month. In many cases, searches are doing product research or trying to get some more information before making a purchase. As a result, businesses who are looking to attract new customers and expand will want to work to earn higher rankings on the search engine results pages of Google and other sites. The best way to do that is by developing and executing a powerful search engine optimization strategy. Using tools and Seo reports will allow businesses to find out what type of content they need to create to earn the rankings they need to boost visibility.
Working to earn high rankings might be a bit difficult, but it can go a long way towards helping any business thrive. More than 40% of the people who use search engines choose to click on the top-ranking link, and very few choose to scroll beyond the first page of results. So working to produce fresh new content, earn links, and publishing SEO reports that help businesses keep track of how well they do is always a good idea.
Because the work required for better rankings can be quite challenging, many owners and managers, especially those who have training and experience in other areas, will find that outsourcing SEO work is the best option. In fact, while only 11% of businesses who do their SEO work in house report being happy with their program performance, 21% who work with internet marketing agencies report satisfaction. SEO companies can quickly determine what keywords to focus on and how to publish content that targets them, making them a great resource for growing business.
Although SEO is highly beneficial, it is hardly the only strategy businesses should use. While SEO does well to boost visibility, social media helps businesses enter into a dialogue with consumers, so 80% of small business owners say that they do some type of marketing on social media. In addition, Pay Per Click advertising, where businesses only pay when a user actually clicks on their ad, can also be a good option. Because every company is unique, and will have different needs and goals, there might not be one combination of strategies that works for all of them. But taking the time to find the right ones can help any business build a larger, and more loyal, customer base. More research here.