If you’re a business operating here in the United States, the importance of signage is not something that can avoided or ignored. After all, we now live in a world that is filled with advertising, the average person seeing up to 3,000 total signs and ads over the course of just one single day. It’s important for businesses to use things like LED signs to accurately and adequately convey the importance of their business on the whole – and to attract needed attention to it.
After all, the use of something like LED signs for businesses has been found to be important for the success of said businesses. Such data doesn’t lie, after all, and shows that for up to 35% of all customers entering any given retail establishment, the business in question simply would not have been discovered if not for the use of a sign. The LED sign has become particularly common and popular, of course, but other types of signs for businesses are also still popular all throughout the country – and can still have a profound impact on business success. After all, Best Buy alone garners up to 17% of its walk in customers from bold and eye catching signage – and this signage alone.
And though the LED sign such as the LED billboard or even a larger LED sign for the storefront itself (something that can actually increase business by as much as 7% in and of itself) certainly plays a huge role in business success, the LED sign is by and large not the only type of signage that matters. In fact, on site signage is really just as important as on sight signage, if not even more so, for that matter. After all, the statistics on the subject show that taking out some form of on site signage is actually equivalent to having as many as 24 full page – and full color – advertisements in whatever newspaper is prominent in your area. This is no small thing indeed, to say the very least.
And on site signage has been shown to have a considerable impact on sales made within that brick and mortar location in particular. For instance, it is not uncommon for the use of on site signage to bump up the sales of even fully priced and not discounted merchandise by as much as a full 20% – according to a study conducted by Brigham Young University as well as in a number of other studies as well. And on site signage is easy to implement, as it can come in all different shapes and sizes. Even the proper use of wall decals can certainly count as a form of on site signage. The LED sign for the front of the business can count as on site signage as well.
Of course, not every sign – or even every LED sign, for that matter – will be used for signage for businesses and for the purposes of advertising. Signs for churches, signs for government buildings, and signs for schools are also very much important no matter where you might look throughout the country. For instance, LED signs for schools are becoming more popular than ever before. Such school signage will most typically be used outside of the school. Such LED signs for schools can grab the attention of parents and the study body passing by, informing them of important information regarding school life. LED signs for schools can broadcast everything from special student awards to student events. Such LED signs can also be ideal for informing the student body of days off of school as well as the end and start of school terms. Ultimately, such LED signs can be used in much the same way when it comes to institutions like churches, where the typical scrolling marquee sign has become quite popular indeed.
At the end of the day, we live in a world of signs. From LED signs to scrolling marquee signs to a combination of the two, there is no denying that signage is hugely important in the world as we know it. Ultimately, it will only become more so in the coming years.