Following the crowd. We were supposed to get over that, right? But did you know that 69% of people have “liked” a brand on Facebook simply because one of their friends also “liked” that brand? That’s one simple example of how internet marketing works. To be successful in the ever changing internet environment, you have to be immediately ready to follow whatever the crowd is after at the moment. In the best case, you are the one leading the crowd because what works today, may not be what works tomorrow.

It sounds a little intimidating, doesn’t it? It is likely more than most small business owners can handle on their own. Whether you are an established bowling pro shop serving a large group of league bowlers in a major metropolitan area, or you are working with three other insurance partners to open a Montessori child care center and preschool, how you decide to use internet marketing will very likely determine the success of your business.

That’s why contracting with a good web design service that offers the best internet marketing strategies may be the next step for your large or small business. Internet marketing is an always evolving business model which must address mobile as well as desktop computing needs. What worked 10 years ago on the laptop environment, now has to adapt to the changing screen sizes of mobile devices. Did you realize that the average American spends 2.7 hrs per day socializing with friends, family and co-workers on a mobile device? That is twice the amount of time they spend eating!

In addition to understanding the ever changing platform, internet marketing firms must also be aware of the habits of mobile users. Effective web design must take into account the idea that internet users do not read — they scan.

• Nevertheless, content quality . . .
• must remain high . . .
• for those users . . .
• who do read.
• And did you know . . .
• internet users are more likely to read bulleted text?

If you want to improve the chances of succeeding at your business, you must work with a web design business that can help you reach and keep your customers. The best internet marketing companies will help you connect with new customers using the latest proven methods. From content driven blog writing to user friendly sites, the best internet marketing service encourages potential customers to click through your site content, rather than clicking away to your competitor.