How Trade Show Logistics Can Expand Your Business

Here is the rub: getting your product from one to another, without being damaged, is the mark of a good business. Whether that is by your own branch of truckload shipping or you outsource it to another shipping company. However, in order for your business to grow, it needs to have its hands on the pulse of potential customers, and one such method is the use of trade shows. Luckily, there just so happens to be qualified individuals that are experienced in trade show logistics that can help move your trade shows from one place to another.

What Is Trade Show Logistics?

Go to any trade show and you will always find companies setting up small and oftentimes, elaborate displays with booths and employees that can answer questions and perhaps provide a service you are looking for. You may have seen the smaller ones if your town or city participates in events that allow for smaller businesses to set up shop, so to speak. Common ones you might see are individuals providing flooring services or even home improvement services with many “samples” of their product. Chances are, they employed the use of trade show logistics to move their stands and will probably head to new locations after the event is over.

And there are no shortages of trade show events. Convention centers handle the trade shows from west coast to east coast in the United States. By the time October rolled in during 2016, as many as 252 convention centers spanned America. California and Florida lead the United States with 20 different locations, with Nevada just on their tail with 19.

How Trade Show Logistics Help Businesses

Imagine you have a product that needs to be moved around, but let us say you are not very good at finding shipping companies or rates. Visiting a trade show can provide an opportunity to browse the very fine points each business offers, all in one place. It could even work the other way around. Let us say you are looking to sell your product, but are looking for the right company to ship your goods. With the help of a few trips scheduled, and handled, by trade show logistics you could get the word out faster than thumbing through a phone book.

Speaking of shipping, it is one your number concern when you provide goods. A trade show can help familiarize yourself with the various methods of shipping. Look for LTL freight services if you are making smaller shipments or truckload freights if you plan to ship a mass of products.

The difference is in the method; both options ship your product, that is their similarity. LTL, or Less Than Truckload, is a $35 billion industry, and for good reason. Rather than pay for an entire truck to move your goods, you only pay for the space you need, while the rest of the truck is then filled with another companies product that only they pay for. Again, this can be especially helpful for businesses that do not ship masses of a product.

Truckload freights are exactly how they sound – a truckload of goods. But altogether, both serve a purpose that has generated e-commerce revenue in the United States to the tune of $423.3 billion and hasn’t stopped climbing. The retail industry is always changing and regardless of which shipping method you use, carriers will change to fit the needs.

It is no surprise the revenue generated is that high, considering 12 million vehicles concerned with transporting goods, move across the network back and forth to bring products customers order. Even the value of each freight is moving up. By 2040, the U.S. Department of Transportation is expecting the value of each freight to hit $1,377 per ton, nearly doubling the value of freight moved in 2007, about $882.

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