With the growing presence of technology in our daily lives, it’s no surprise that the internet factors into it as well. If you run a business, it’s important to not only have an online presence in established social media websites but also to have your own space on the web. Unfortunately, nothing drives customers away more than bad web design. Websites that are too difficult to navigate or aren’t compatible across all devices will force your customers to seek out the competition. If you’re looking to design or redesign your webpage, check out these web design tips and tricks below to get you started:
1. One of the most important aspects of good web design is establishing continuity between the individual pages on your site. This way, users are able to navigate through pages quickly and easily, so they don’t have to hunt for information. When designing your website, keep ease of use and navigation in mind, as these are two of the most important criteria for good web design. Make sure that customers can find menus and information laid out in a clean, clear manner, and that there are no broken links or pages that are a sudden change in formatting from the rest of the site.
2. In a survey conducted by Google, two-thirds (67%) of participants said they were more likely to purchase from a site that is mobile-friendly across devices such as tablets and smartphones. The reasoning for this is two-fold: one reason is that a good mobile web design indicates that a company cares about its usability and wants all customers to be able to access their webpage. The other is more practical: we actually do purchase things online via mobile devices. As we use the web more and more for daily tasks, especially on the go, we spend more on it as well. By 2015, across the globe we will spend an estimated $119 billion just by mobile commerce (or MCommerce). Therefore, having a site that is only compatible with desktop computers is a thing of the past.
3. A good website is important to keep up with the competition, but it takes more than just a slick design. After all, what good is that if no one will actually see your website? Another important web design tip is to expect to pay for advertising and help appearing in search engines. Companies today pay web design experts a lot of money to design their webpages and advertisements. Spending across the globe on banners and rich media should have reached about $1.5 billion in 2013. Not only is e-commerce about design, though: it’s also about where you rank in search engines. A good web design company should also offer search engine optimization, a service that makes about $2.2 billion annually. SEO web design will help your website appear above the competition, so customers come to you first.
There are plenty of web design tips on the web today. If dealing with design, mobile compatibility, and SEO just aren’t for you, considering hiring a web design agency or web marketing firm to help you. Don’t let your business’s web presence suffer because of poor design; having the best web design will ensure the best return on your investment.