Most consumers probably don?t pay much attention to the packaging that their soft drink or snack comes in. They probably don?t realize the planning and the thought that went into the design, implementation and production of that single product. They don?t understand the marketing that was done and the careful thought to the packaging design, both for ease and for brand recognition. They did choose that product, however; amongst hundreds of other options. Buying agents and suppliers of the company understand this entire process and understand how important choosing the best flexible packaging option is.

There are many things to consider when choosing a packaging company. Is the product durable? Is it convenient and useful? Flexible pouches are helpful, because they product a good packaging system for liquids and items that need room. The flexible packaging market is estimated to grow from approximately $74 million in 2012 to nearly $100 million by 2018. The ability to add other features, such as zipper packaging is also a benefit to many consumers and suppliers. Additionally, is the product easily customizable? A custom product packaging design will allow brands to market to specific consumers. It will allow them to choose what to place on their packaging, to ensure consumers are interested in the item.

Finally, a growing concern among suppliers and consumers alike, is the product recyclable? The area of plastic packaging and custom product packaging design has expanded and changes to ensure recyclability. The one-gallon milk jug today uses considerable less plastic, weighing 30% less today than it did 20 years ago. Plastic is able to hold more product, using less plastic material. Just two pounds of plastic can deliver 1,300 ounces- roughly 10 gallons- of a beverage such as juice, soda or water. You would need three pounds of aluminum to bring home the same amount of product!

There is a lot that goes into the making and supplying of plastic materials. All of the factors mentioned above, including durability, ability to apply marketing and brands on the packaging and recyclability are all important in the selection of a custom product packaging design company.