Are you concerned about your keyword ranking? Is your SEO engagement where you want it to be? You have web design services working for you: are they taking good care of you? Here’s what you need to know about your keyword ranking and how to improve it.
The Importance of Keyword Ranking
The latest estimates show that paid search results don’t pan out as you might expect. An estimated 70% to 80% of web users ignore paid search altogether and go directly to organic searches. The Search Engine Journal reports that 32.5% of traffic shares go directly to the first organic result in any Google search. The websites on the entire first page take 91.5% of the traffic. It’s no wonder that over 60% of marketers said that one of their 2017 priorities was improving their SEO.
Keyword Ranking
There are many aspects of website optimization to be concerned with. One of the most important is keyword ranking. Here are some basic steps you need to be taking to improve yours:
Do your research. It’s always a good idea to check whether your instincts are right on this. You may have an idea about what you want the keyword to be, but it is more important that you find out what keywords are going to work. This means not only knowing what keywords come up most and are most relevant for your business but also which ones are the most competitive.
Check the Competition It’s always important to keep track of what your competition is doing. Find out how they’re ranking and then take a look at their title tags in their URLs. What keywords are they using, and how they incorporate them?
Find your ideal internet user. It’s important to know who you want to target if you’re going to choose the right keywords and get those rankings up. This means trying to guess what it is that your searchers are really looking for. What is their intent, and is there any way that you can help to meet it? How can your website best satisfy needs?
Optimize wisely. You want to optimize your content, but it’s always best to do this while you’re creating it and not after the fact. This helps it seem more natural and increases your keyword rankings in a positive way. This means incorporating keywords naturally, not too much, and in places where they might not necessarily be seen by readers, but can be seen by Google: in image file names, for example.
Promote your content. Never forget the important step of promoting your content through social media and link building. Take advantage of Google+, LinkedIn, Twitter, and any other social media that you might be a part of. Make sure that you have buttons and widgets on your site to allow readers to easily share your articles.
Analyze
Things on the web are always changing, and it’s important that you never rest on your laurels or allow your SEO agency or department to do so. We need to constantly be engaged with site optimization, checking on your keyword rankings to find out where you stand. Google is changing is algorithm every day, and sometimes several times a day. The best way to keep on top of this is to keep looking at the big picture of your entire site.
Want to increase your keyword ranking? The best way to do it is to hire the right web design agency, who can optimize your site and manage your SEO with the expertise you need. Remember to check agency reviews to make sure you’re working with the right agency for you.