See our Privacy Policy and User Agreement for details. SWOT analysis on Flipkart. Amazon is a strong brand. According to Rainny Shuyan Xie, Vijay Sethi , Flipkart Snapdeal can use these developments in improving efficiencies, lowering costs, and transforming processes. According to Rainny Shuyan Xie, Vijay Sethi , Flipkart Snapdeal has tested various concepts in different markets and come up with successful Strategy & Execution solutions. The three major Players are Flipkart, Amazon and Snapdeal. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Now, what do they stand for? Published by HBR Publications. - Threats of New Entrants because of Reducing Costs and Increasing Efficiencies – As Flipkart Snapdeal can leverage low cost of reaching customers using social media and e-commerce, so can the competitors – both local and international competitors. Flipkart Snapdeal should just get out of these business areas and focus on strength and threats box , or on weakness and opportunities box. SWOT Analysis stands for – Strengths, Weaknesses, Opportunities, and Threats that Flipkart Snapdeal encounters both internally and in macro environment that it operates in. SWOT analysis … Weakness: Late entry into mobile space after entry of amazon; Fewer innovations compared to competitors; Future profitability since focus is more on expanding consumer base Weaknesses in the SWOT analysis of Flipkart. Shrinking margins: Due to extensive delivery network & price wars Amazons margins are shrinking, which is resulting in even losses. move from everyday problems and traditional SWOT analysis looks at your strengths and weaknesses, and the opportunities and threats your business faces. Strengths are the Flipkart Snapdeal capabilities and resources that it can leverage to build a sustainable competitive advantage in the marketplace. - Increase in Consumer Disposable Income – Flipkart Snapdeal can use the increasing disposable income to build a new business model where customers start paying progressively for using its products. - Robust Domestic Market that Flipkart Snapdeal Operates in - The domestic market in which Flipkart Snapdeal is operating is both a source of strength and roadblock to the growth and innovation of the company. Blockchain + AI + Crypto Economics Are We Creating a Code Tsunami? Pestel framework. In this competitor analysis tutorial, we will discuss Amazon competitors in detail. The Flipkart app now has a specific section designated to video content and includes offerings from players like Arre, Dice Media, TVF and … With the new regulations and technology disruption in the recent years, the competitive landscape shifted to private labels, artificial intelligence (AI) and data analytics, and omni-channeling. Due to use of outsourcing, Global giants like Amazon & eBay can deliver the product anywhere in the country. SWOT Analysis of Flipkart vs. Amazon vs. Snapdeal: Winner-Take-All Battle in India. Flipkart's main competitors include Etsy, Myntra, Paytm, Snapdeal, eBay, Amazon and Alibaba. No public clipboards found for this slide. Weaknesses come from lack or absence of five key resources & capabilities - financial resources, human resources, past experiences and successes, physical resources such as land, building, and activities & processes . Flipkart, amazon, snapdeal SWOT analysis 1. Let’s look at internal factors enabling Amazon’s success. Flipkart Profile and Strategic SWOT Analysis from Platform Executive is a cost effective solution for researching this business. The four key elements of SWOT analysis are - Strengths, Weaknesses, Opportunities & Threats. Strengths - Flipkart vs. Amazon vs. Snapdeal: Winner-Take-All Battle in India. For more detailed SWOT Matrix strategy please go through the detailed analysis of strengths, weaknesses, opportunities, and threats in next section. Read More. 4. Over the years ecommerce giant Amazon has developed a strong brand which is its key strength. This has enabled Flipkart Snapdeal to build diverse revenue source and profit mix. Feel free to connect with us if you need business research. It made its presence felt in online … For Flipkart Snapdeal it may result into higher logistics costs and higher packaging costs. Interpretation: E-commerce site that is most appreciated by customers is Amazon. In this SWOT analysis for Amazon, the context is Amazon retaining its position as one of the Big Four in the big tech industry. When they started, Flipkart’s vision was to become Amazon of India and they have done exactly that in the five years time, with the biggest market share. It was the happiest of all the 21 years Amazon has been in business. Strengths and Weaknesses are result of Flipkart Snapdeal internal factors, while opportunities and threats arise from developments in external environment in which Flipkart Snapdeal operates. Flipkart Snapdeal should focus on areas where it can improve the customer purchase and post purchase experience. - Reducing Cost of Market Entry and Marketing into International Markets – According to Rainny Shuyan Xie, Vijay Sethi, globalization along with boom in digital marketing and social media has considerably reduced the risks of market entry and marketing in international market. E-Commerce in India IT Act, 2000 Explosive Growth Access to Internet: 11% Indians Growth: > 50% Page 9/19. We can’t envisage any new player emerging from the mirage. Umar Farooq June 6, 2019. Flipkart vs Amazon: Future Prospects in India July 29 2014, “Flipkart”, the big daddy of Indian online commerce announced raising fresh capital of $1 billion in one of the largest funding rounds. Competitor analysis. - Growing Protectionism - Flipkart Snapdeal should hedge the risk against growing protectionism ranging from – storing data into international market to diversifying risk by operating into countries at different economic cycle. To understand the work flow of Amazon and Flipkart in India. It is written by Rainny Shuyan Xie, Vijay Sethi and deals with topics in areas such as Strategy & Execution Competition, Economics 919 words (4 pages) PESTEL Analysis. Using Flipkart Snapdeal strengths to consolidate and expand the market position. At the forefront of this growth is Amazon (NASDAQ: AMZN). Walmart and Amazon did not respond to inquiries for this story. According to Rainny Shuyan Xie, Vijay Sethi , there is huge scope of improvement in inventory management. It limits the ability of the firm to build a sustainable competitive advantage. Between November 2016 and October 2017 - the 12-month period for which the latest data is available - Amazon was consistently ahead of Softbank-funded Flipkart on desktop and mobile browser visits, app downloads and average daily active app … In Flipkart SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Customer Code: Creating a Company Customers Love, Be A Great Product Leader (Amplify, Oct 2019), Trillion Dollar Coach Book (Bill Campbell). Opportunities and Threats are factors that are analyzed in view of the prevalent market forces and other factors such as social, health & safety, technological, legal & environmental, economic , and political. Flipkart Snapdeal can use two approaches - building on present strengths, or analyze the trend and build processes to two pronged market penetration approach. The analysis will unravel fascinating facts about the company’s capabilities and reasons for competitive advantage leading to its dominant position in multiple business lines across industries. Building strategies based on consumer oriented product development and marketing approach. What is Analysis? According to Rainny Shuyan Xie, Vijay Sethi of Flipkart vs. Amazon vs. Snapdeal: Winner-Take-All Battle in India case study, this can lead to serious road blocks in future growth as information in silos can result can lead to missed opportunities in market place. Strengths come from positive aspects of five key resources & capabilities - past experiences and successes, … 5. The competitive dynamics were focused on the marketplace model, basic logistic and delivery, and customer satisfaction. Its worldwide presence and popularity both have surged rapidly. Flipkart is the largest online retailer in India, with a 31.9% market share in 2018, followed by Amazon at 31.2%, according to Forrester. Online retail companies sell different products ranging from computer accessories to cosmetic’s to apparels to clothes Amazon Inc. is the largest e-commerce company founded in 1994 by Jeff Bezos and headquartered in Seattle, Washington, United States. Download Free Amazon Vs Flipkart Slideshare Annually Sales by 2016: $8.3 billion* … The idea here is to do a situational analysis, SWOT and industry analysis for the new product and the existing digital ecosystem. SWOT analysis of flipkart and amazon Flipkart vs. Amazon - fortuneindia.com Present scenario in Amazon vs Flipkart vs Snapdeal. 1.2 PROBLEM DEFINITION In India e-commerce evaluated like a giant with huge opportunity and success rate. 7. Flipkart is currently a 10,000 member strong team, with . Strengths are the Flipkart Snapdeal capabilities and resources that it can leverage to build a sustainable competitive advantage in the marketplace. See our User Agreement and Privacy Policy. - Opportunities in Adjacent Markets – Flipkart Snapdeal can explore adjacent industries Competition, Economics to further market growth especially by extending the features of present products and services.  The SWOT Analysis framework is a very important This includes few elementary details about the … Amazon launched its e-commerce platform in India in Jun 2013. 1. - Successful Go To Market Track Record – Flipkart Snapdeal has a highly successful track record of both launching new products in the domestic market but also catering to the various market based on the insights from local consumers. As the competition got more and more intense, Flipkart - the first home-grown e-tailor- was determined to be the market leader. Apart from … Flipkart & Amazon: Brief history, growth & survival strategies. According to Rainny Shuyan Xie, Vijay Sethi of Flipkart vs. Amazon vs. Snapdeal: Winner-Take-All Battle in India case study, this can lead to inability on part of the organization to increase prices that its premium prices deserve. Tax Avoidance issue: Amazon has attracted negative publicity on account of Tax … Rainny Shuyan Xie, Vijay Sethi (2018), "Flipkart vs. Amazon vs. Snapdeal: Winner-Take-All Battle in India Harvard Business Review Case Study. Rest 80% of the strategic targets are not achieved because of incomprehensive planning, limited resource allocation, and poor execution. 6. Expansion into international market can help Flipkart Snapdeal to tap into international talent market. Flipkart vs Amazon vs Snapdeal Winner-Take-All Battle in India SWOT Analysis can be further enhanced by adopting the advanced SWOT analysis technique. Based on details provided in the Flipkart vs. Amazon vs. Snapdeal: Winner-Take-All Battle in India case study – Flipkart Snapdeal can easily grow in its domestic market without much innovation but will require further investment into research and development to enter international market. Clipping is a handy way to collect important slides you want to go back to later. According to data from three independent platforms, Amazon's app and website are more popular than rival Flipkart's offerings. To find out new opportunities and to succeed in those procedures. Nature, Scope and Importance of Business Policy 5683 Words | 23 Pages. The domestic player Flipkart had been a dominant player and was followed by Snapdeal until the global player Amazon entered in 2013. But there is growing tension between US China trade relations and it can lead to protectionism, more friction into international trade, rising costs both in terms of labor cost and cost of doing business. - Lack of Work force diversity – I believe that Flipkart Snapdeal is not diverse enough given that most of its growth so far is in its domestic market. Opportunities can emerge from various factors such as - economic growth, technological innovations, increase in consumer disposable income, changes in consumer preferences, and political developments & policy changes . After adding the market share of its fashion specialty sites Myntra and Jabong, Flipkart controls a 38.3% market share. Strengths and Weaknesses are often restricted to company’s internal - resources, skills and limitations. Being the world’s leading online retailer, Amazon derives its strengths primarily from a three-pronged strategic thrust on cost leadership, differentiation, and focus. - Increasing costs component for working in developed market because of environmental regulations – Flipkart Snapdeal has to deal with these costs as governments are trying to levy higher environmental taxes to promote cleaner options. - Strong Balance Sheet and Financial Statement of Flipkart Snapdeal can help it to invest in new and diverse projects that can further diversify the revenue stream and increase Return on Sales (RoS) & other metrics. Opportunities are macro environment factors and developments that Flipkart Snapdeal can leverage either to consolidate existing market position or use them for further expansion. According to Rainny Shuyan Xie, Vijay Sethi , this can reduce the potential of success of Flipkart Snapdeal in the international market. Threats can emerge from various factors such as - political developments & policy changes, economic growth, changes in consumer preferences, increase in consumer disposable income, and technological innovations . What is Analysis? - Organization Culture – It seems that organization culture of Flipkart Snapdeal is still dominated by turf wars within various divisions, leading to managers keeping information close to their chests. And rest of e-commerce sites are not even in the reach of Flipkart and Amazon. Strengths come from positive aspects of five key resources & capabilities - past experiences and successes, human resources, activities & processes, physical resources such as land, building, and financial resources . Strategy, mission, values of flipkart: The mission of Flipkart is to “provide their customers a memorable online shopping experience”. 2nd Nov 2020 PESTEL Analysis Reference this Tags: PESTEL Analysis PESTEL Retail Flipkart. Flipkart vs. Amazon vs. Snapdeal: Winner-Take-All Battle in India "referred as Flipkart Snapdeal in this analysis " is a Harvard Business Review (HBR) case study used for Weaknesses are the areas, capabilities or skills in which Flipkart Snapdeal lacks. What are Strengths in SWOT Analysis . Share this: Facebook Twitter Reddit LinkedIn WhatsApp Political. Amazon’s Micro and Macro Environment Case Solution,Amazon’s Micro and Macro Environment Case Analysis, Amazon’s Micro and Macro Environment Case Study Solution, Amazon Amazon, founded as an online bookstore in 1994, is one of the largest retailer and online shopping site in the world. - Culture of sticky prices in the industry – Flipkart Snapdeal operates in an industry where there is a culture of sticky prices. It aims to predict the future roadmap and also aims to find significant threats to Flipkart in the near future INTRODUCTION Flipkart an e-Commerce company founded in the year 2007, by Mr. Sachin Bansal and BinnyBansalboth alumni of the Indian Institute of Technology, Delhi. With stock prices hitting a record high of $3531.45 early September, 2020, Amazon has never looked more robust. Flipkart is presently one of the largest online retailers in India, present across more than 14 product categories & with a reach in around 150 cities. , we specialize at analyzing & providing comprehensive, corporate SWOT Jeff Bezos, founder and CEO of Amazon believed that India will become the most profitable market in the future.As we all know, Amazon is a multinational e … In India, Amazon had a loss of $359 crs in the year 2013-14. Amazon is leading with 47.1% when compared to Flipkart, which is having 40% of respondent’s interest. More often than not, a pre-cursor to SWOT analysis is reading the company background. 2. Amazon gained $570 billion in market … According to global executive survey done by Harvard Business Review & Brightline Initiative – Only 20% of the strategic targets set by organizations are realized. According to Rainny Shuyan Xie, Vijay Sethi , growth in international market can also help Flipkart Snapdeal to diversify the risk as it will be less dependent on the domestic market for revenue. According to Rainny Shuyan Xie, Vijay Sethi , brand recognition plays a significant role in attracting new customers looking for solutions in Competition, Economics adjacent industries. - Customer Dissatisfaction – Even though the demand for products have not gone down but there is a simmering sense of dissatisfaction among the customers of Flipkart Snapdeal . What are Amazon’s major strengths? To do this, Flipkart vs Amazon vs … The sharks have now become bigger for the ocean as Flipkart … - Superior product and services quality can help Flipkart Snapdeal to further increase its market share as the current customer are extremely loyal to it. The announcements are being seen as one of the strongest cry for battle between these … The successful organizations such as Flipkart Snapdeal are the one who able to predict market trends better than others, provide resources to develop products and services to leverage those trends, able to counter competitors’ threats, and meet customers’ expected value proposition. If you continue browsing the site, you agree to the use of cookies on this website. weaknesses, and the opportunities and threats your SWOT analysis of Flipkart analyses the brand/company with its strengths, weaknesses, opportunities & threats. Market share of these sharks has increased considerably. Leading Online Retailer. Further in the report, market and cost analysis will be done to have an understanding of the STP, at the end how the digital tools of marketing can be used for the penetration and promotion of its new product and services. - High Margins – Flipkart Snapdeal charges a premium compare to its competitors. - Diverse Product Portfolio of Flipkart Snapdeal – The products and brand portfolio of Flipkart Snapdeal is enabling it to target various segments in the domestic market at the same time. This approach can lead to poor public relation and customer backlash. Today, we will perform SWOT analysis of Amazon. study aims to understand the marketing strategy, brand awareness, SWOT analysis ,functioning of Flipkart. other business applications. At EMBA PRO business faces.  SWOT analysis looks at your strengths and 3000 sellers on its platform and delivering 5 million shipments per month. Swot Analysis; Pest Analysis; Business; Amazon Competitors. Flipkart Snapdeal is in prime position to tap on those opportunities and grow the market share. Flipkart started its operations in 2007 as an online book store and the Compare Flipkart to its competitors by revenue, employee growth and other metrics at Craft. This Case presents the Internet retail battle in India among the e-commerce giants Flipkart, Amazon, and Snapdeal. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. 3. Flipkart PESTEL Analysis. To study complexities and barriers those are there in between e-commerce sites and customers. Customer trust this brand due to many reasons like huge products, great customer support, efficient delivery network and discounts. The following graph shows how much loss each player incurs for every rupee of net revenues . If you continue browsing the site, you agree to the use of cookies on this website. It is reflected on the reviews on various on-line platforms. According to Rainny Shuyan Xie, Vijay Sethi of Flipkart vs. Amazon vs. Snapdeal: Winner-Take-All Battle in India case study, this has provided Flipkart Snapdeal resources to not only thwart competitive pressures but also to invest into research and development. Actions recommended to improve its position. Amazon Strengths in Swot Analysis. - Project Management is too focused on internal delivery rather than considering all the interests of external stakeholders. A technique that enables a group or individual to move from everyday problems and traditional strategies to a fresh prospective. The temptation so far for the managers at Flipkart Snapdeal is to focus on the domestic market only. SWOT analysis of flipkart and amazon Economic flipkart vs amazon - fr.slideshare.net Flipkart Vs Amazon: a case study in e-retailing By: Sumit Lokhande SIEMENS Nashik Works 1 2. . Flipkart Snapdeal can use strengths to create niche positioning in the market, can strive to reduce & remove weaknesses so that it can better compete with competitors, look out to leverage opportunities provided by industry structure, regulations and other development in external environment, and finally make provisions and develop strategies to mitigate threats that can undermine the business model of Flipkart Snapdeal. - Lucrative Opportunities in International Markets – Globalization has led to opportunities in the international market. The application of advanced SWOT analysis can enhance the Strategic competitiveness of Flipkart vs Amazon vs Snapdeal Winner-Take-All Battle in India by providing more useful and detailed information. It clearly proves that Flipkart and Amazon are leading e-commerce market in India. FY: 2013-14 Flipkart has much bigger losses as compared to Amazon and Snapdeal. A SWOT Analysis of the e-retail giant Amazon (2016) Online retail has grown exponentially in the last decade. - US China Trade Relations – Flipkart Snapdeal has focused on China for its next phase of growth. and useful tool to use in marketing Management and You can change your ad preferences anytime. 2015 ended at a very happy note for the e-retailer. strategies to a fresh prospective. Launch of Video Originals to take on Amazon Prime video: Flipkart has started its own original video content service, Flipkart Video originals in India in partnership with three production houses- Studio Next, Frames and Sikhya Productions. According to Rainny Shuyan Xie, Vijay Sethi of Flipkart vs. Amazon vs. Snapdeal: Winner-Take-All Battle in India case study, Flipkart Snapdeal can use this trend to expand in adjacent areas Competition, Economics. APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi... Mammalian Brain Chemistry Explains Everything. The party has lasted for more than a decade and rollback from Fed can result in huge interest costs for Flipkart Snapdeal. According to Rainny Shuyan Xie, Vijay Sethi , it can also help in bringing the talent into domestic market and expanding into new areas Competition, Economics. Another stalwart of Indian e-commerce has posed a serious threat to Amazon's dominance: Flipkart, a domestic company and Amazon's biggest competitor on the subcontinent, is nearly neck-in-neck for the loyalty of a population numbering 1.3 billion. The company is selling Current competitive position- generic porter’s framework. Source: Flipkart Vs Amazon Vs Snapdeal: overall Comparison of fund discounts All figures are in INR crore. A day after, “Amazon”, the King Kong of selling things announced investing $2 billion in India. … - Strong Brand Equity and Brand Awareness – Flipkart Snapdeal has some of the most recognized brands in the domestic market it operates in. Flipkart: SWOT analysis: Strengths: Established consumer base; Own distribution channel; Good understanding of domestic markets; Steady cash in-flow and investments; Acquisition of Myntra . The report will provide a … Data analytics helps e-commerce players like Amazon and Flipkart to identify both loyal and new customers by using data extraction and segmentation … Analysis of Flipkart vs. Amazon vs. Snapdeal: Winner-Take-All Battle in India case study. Now customize the name of a clipboard to store your clips. There are so many big and small players in … Looks like you’ve clipped this slide to already. About industry. swot analysis of flipkart, amazon and snapdeal. According to Chaudhany (2016), GOI (The Government of India) is currently trying to boost the economy of the rural areas by promoting online businesses in … - Implementation of Technology in Processes – Even though Flipkart Snapdeal has integrated technology in the backend processes it has still not able to harness the power of technology in the front end processes. 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