Trade shows are popular events held in convention centers throughout the United States. In fact, as of October 2016, there were almost 252 convention centers throughout this country. If you’re preparing to attend a trade show, it’s wise to learn a few helpful tips. In turn, these tips will be able to help ensure you’re ready for an upcoming trade show. Here are three great tips for engaging audiences at a trade show.

1. Ensure Your Booth Stands out from the Crowd
   
   Research shows that signage can allow a business to generate an additional 75% to its customer base and referrals. With that in mind, it’s important to invest in trade show pop up banner displays. You’ll want to create an eye catching display that causes attendees to turn their heads. If not, you’ll risk being unable to stand apart from your competitors.
2. Attendees Love Receiving Items for Free
   
   Many customers want to learn what a company offers them. Considering that, you’ll find that you can turn more than a few heads at your booths by offering freebies. These items don’t have to be anything that’s expensive. Handing out pens, hats, shirts, and other items work well for keeping people coming to your booth. You’ll also find that having branded items act as mobile advertisements for your business.
3. Start Communicating with Clients as Early as Possible
   
   One of the most important things a company can do is to stay in touch with customers. Therefore, you can use this to your advantage long before a trade show begins. You’ll want to utilize your favorite type of communication method. Most companies find that emailing clients is a great way to communicate with customers. By emailing potential event attendees in advance, you’ll likely stick out in their minds before they begin visiting booths.

In conclusion, it’s important to learn how to stand out at trade shows. Trade shows allow companies from all walks of life to connect with attendees. In turn, these attendees might become some of your company’s most valued customers. These types of shows are extremely beneficial for marketing purposes. Research shows that 99% of marketers found value from trade show exhibits that they didn’t receive from other types of marketing. If you’re wanting to take your company’s trade shows displays to the next level, consider contacting SEG Systems. SEG Systems provides a wide range of clients with integrated frames and displays.