Whether your business is big or small, establishing a solid brand is imperative to building a lucrative enterprise. Branding allows your customer to engage with your company pyschologically, building a personal connection to it. Recent surveys showed that 76% of consumers in the states interacted with brands before encountering them at the store. This is apparent with big band names such as CocaCola and Nike, which appear on anything from apparel, to YouTube.
Even if you aren’t at Nike’s caliber, it’s still entirely possible to effectively brand yourself as part of your creative marketing strategies.
How to Brand a Company
Step 1: Define your brand. Who are you as a company? What services do you offer and what does your product aim to do? Consider the wants and needs of the customer, and take this psychology to give your business its own identity. Developing a personality for your business or product is key to the brand development process in the sense that it enables the customer to relate to your product on an emotional level; this makes them feel more attracted to your business and more likely to engage with your products.
Step 2: Treat your brand or product like it’s a human being, with its own will and ability to make decisions. Decide what your brand stands for, what it aspires to and how it will react to certain things. Be sure to keep the voice development during the brand development process clear and consistent throughout the trajectory of time. Nobody trusts a friend that changes their personality from day-to-day, and the same goes with your brand.
Step 3: Keep content fresh and exciting. An integral part of any successful business nowadays is a firm commitment to creative design, quality copy, as well as a keen eye for social trends. If your company’s website has a blog, for example, it’s important to schedule a minimum of 2 posts a month. Be sure the content is always unique and interesting. This will generate user traffic to your site, and consistently show your customers that your brand is both thoughtful and innovative.
The brand development process should not just end here. Rather, it takes a commitment to the identity of your brand, as well as key digital elements such as web design, SEO, and advertising, and marketing strategies to see results in the long-term.