3 Important Deli Signage Considerations

Many supermarket owners know the importance of grabbing the attention of a customer through having the right kind of signage. In fact, statistics show that the average shopper will make 82% of his or her purchasing decisions while in the store. Considering that, many supermarkets make a hefty portion of profits from having their own delis. With that in mind, here are three things to consider before purchasing deli signage.

  • Choosing Sign Material

    One of the first things to think about is which type of material you want for your deli signs. For instance, you might prefer to have deli meat signs with a chalkboard backing. If you’re opting for a lighter look, consider deli signage making use of a whiteboard. That being said, you can feel free to expand and choose other colors for your deli signs. Statistics show that anywhere between six to 10 purchases that take place in a store are considered impulse buys. With that in mind, always opt for deli meat signs that grab a consumer’s attention.
  • How to Display Signage Information

    The next choice to consider will be how you want to display information about your deli items. For example, nearly every deli makes use of signs to display what a product is and how much it costs. With that in mind, it’s understandable that outside factors can cause deli prices to change regularly. Considering that, you’ll want to decide how to go about keeping the customer informed of price changes. You’ll typically have two main options which are either purchasing price stickers or writing down the changes on your own. If you’re going to write pricing information down by hand, ensure you’re employing someone with excellent penmanship for this task. On the other hand, meat price tags are great ways to clearly display pricing information without having to do any writing.
  • Selecting Final Display Inclusions

    After narrowing down your deli sign options, there are inclusions that you’ll want to consider. For instance, many delis prefer having deli sign holders in order to ensure a customer is easily able to read all sign information. These holders also help ensure that signs remain safe from damage while on display.

In conclusion, it’s important to choose the right kind of signage for your deli department. While many shoppers use their smartphones for research purposes, 77% of consumers are still going to visit a physical location to shop. Considering that, you’ll want to have plenty of deli meat signs to inform customers of your delicious selections of foods. There are many choices that can go into finding the right types of deli signs. If you’re in need of help finding the right kind of deli signage, consider contacting a sign company. In turn, you’ll be able to speak with someone who can help provide your supermarket with quality deli signage.

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