Most retailers know that there’s a lot more to selling their goods and services than what meets the eye. And while there are a number of factors that contribute to why customers buy what they buy and how they going about doing so, the fact remains that humans are very visual creatures.
When a customer enters a store, their brains begin to process a great deal of information, and most of that information is processed through their sense of sight. As such, it’s important for a business to strong sense of visual identity in their branding, and their merchandising should accurately reflect this why encouraging customers to buy.
Every square inch of a brick-and-mortar retail store costs money, however there’s a great deal of potential to make money with strong visual merchandising. Haphazard, unappealing, and weak store displays can create a great deal of loss for an otherwise profitable business, so it’s important to go all in when creating effective retail displays.
Some of the best creative retail display ideas are those that incorporate the use of props such as metal free standing sign holders. When used correctly and combined with high impact signage, metal free standing sign holders can create compelling visual merchandising displays that increase sales by enhancing the aesthetic appeal of the product and the retail location itself.
Not sure how to effectively use metal free standing sign holders and other props in a retail display? Here are a few things to keep in mind.
Color is key
Color plays a major role in converting shoppers to buyers, and has the power to emotionally influence how a product is perceived. Did you know that the human brain associates specific emotions to certain colors? For example, red and orange are considered power colors while blue and green tones have a calming effect. Even with a basic understanding of color theory, you can use this knowledge to your advantage when merchandising with metal free standing sign holders.
Yes, size actually matters
Everyone can relate to the frustration of attempting to read important text that is too small. Ain’t nobody got time for that, including busy shoppers! Choose a typeface and size that is clear and easy to read in order to increase readability. Text that is too small can turn customers off, and too much text will cause them to lose interest. The message should be kept short and sweet for the greatest impact while be strategically located in high visibility areas.
It’s story time
Everyone loves a good story, and that’s especially true for customers! Strategic product grouping can help to grab the customers’ attention while inspiring them to make a purchase. The goal is to tell a story in which the customer can imagine themselves in a positive light. For example, you can appeal to busy parents in search of a quick but healthy homemade dinner by grouping all the necessary ingredients on an aisle end cap display.
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