Most retailers know that there’s a lot more to selling their goods and services than what meets the eye. And while there are a number of factors that contribute to why customers buy what they buy and how they going about doing so, the fact remains that humans are very visual creatures.
When a customer enters a store, their brains begin to process a great deal of information, and most of that information is processed through their sense of sight. As such, it’s important for a business to strong sense of visual identity in their branding, and their merchandising should accurately reflect this why encouraging customers to buy.
Every square inch of a brick-and-mortar retail store costs money, however there’s a great deal of potential to make money with strong visual merchandising. Haphaz