Trade shows have grown more and more commonplace all throughout the United States, a climb that has been seen specifically over the course of the last few years in particular. This can be attributed to a number of different things. For one thing, there are more places to host these trade shows (of all varieties) than truly ever before.
Trade shows will almost always be hosted in convention centers, which can now be found all throughout the United States in its entirety. In fact, there are now more than 250 different convention centers in this one country alone (a total of 252, to be more exact). Though at least one convention center can be found in just about any given state, it is in three states that there is a particularly high density of these structures. In the states of Florida and California, for example, there are more convention centers than anywhere else in the country, with 20 total convention centers per state. The state of Nevada, which boasts a grand total of 19 convention centers, follows quite closely behind.
But this is certainly not the only reason that trade shows have become more commonplace than ever before. It is also due to the fact that people have realized just how effective and impactful that trade shows have the potential to be, something that has not always be fully understood. In fact, more than 95% of all marketing professionals have stated that trade show exhibits can provide a unique value to their marketing platforms, a value that cannot be found through other marketing venues.
After all, trade shows can often be considered to be promotional events – and the value of promotional events is quite a high one, all things considered. At promotional events, new customers are quite likely to be drawn in. In fact, the data that has been gathered on the subject more than backs this up, showing that more than three quarters of all customers and consumers that attend any given promotional event will research the brands that they have been exposed to later on, once the event has reached its natural conclusion. For many a marketing professional, trade shows can provide an ideal venue to get a brand name out there and among people and companies who otherwise might not have had all that much exposure to it.
Of course, the success of any brand at any given trade show will largely be dependent on the signage that is utilized, from a tabletop banner stand to trade show tower displays. After all, signage can have quite the impact, as signage alone can even cause up to 16% of all unplanned purchases here in the United States. In addition to this, the power of signage is so much as to generate up to three quarters of any given customer base, no matter what the brand or product in question might be.
The same is very much true for signage at trade shows and it is therefore quite important to utilize something like tabletop banner stands. Of course, the quality of these tabletop banner stands must be high, or else the tabletop banner stands in use are certainly not likely to have the intended impact, as the quality of the brand is likely to be judged off of the quality of the tabletop banner stand in question. Of course, the tabletop banner stand is not the only way that trade show booths can be advertised.
In fact, even trade show booth frames can be an effective form of advertising here in the United States. Using all available space for advertising and marketing is a must, as trade show booths are typically quite small. Therefore, the impact of something as small as a trade show booth frame or a tabletop banner stand can be quite impressive indeed. At the end of the day, it is the quality of the display that matters, and a good display can bring in a great deal of customers, both existing ones as well as brand new ones, who might even tell their friends and family members here in the United States and therefore spread overall brand awareness.